Edinburgh Banners was already visible as a brand, so we didn’t want to start from scratch and undo this recognition. It had to be a modern refresh. We kept the colours and the general shape of the logo, but we made them simple, modern, and memorable. A circular abstract logo can be used as a part of a design, pattern, or single symbol. Orange is still the primary colour, but we created a deeper black for the perfect balance. We used geometrical and abstract designs to work perfectly with the logo. We assure you that this redesign has modernised the Edinburgh Banners visual appeal.