We live in the internet era. Almost everything we do is related to the internet, from shopping to doing bank transactions, paying bills, studying, and working, all of this has to be done through websites, and the design of those websites is the reason why we can use them in a daily basis. Website design is crucial in the modern world, and we are here to explain everything you need to know about it.
Even though it may look like too much, having a website is vital to any small business. As we mentioned before, we live in the internet era, and before doing anything, we use the internet to see if our decisions are well taken. If you want people to know you and your business, having an internet presence is the way to go, even when you use traditional marketing methods, which are fine, you need to be on the internet because it will make things run a lot faster.
A website will be the centre of your internet presence. That way, you can show the world your talent and the hard work you are doing. You can let people see how you do things, how much they cost, how they look, what their quality is like, and all of that without any of the people involved stepping outside their homes. A website is an open door for the entire world to know you, that is why no matter how small your business is, you need to have one.
Here we gathered a few reasons why a website will help your business grow:
Websites help you increase your visibility. Even if some people already know your business, and an online search will help them locate you and see what you do.
You can provide customers with your address or a map to help them find you, that way they won’t have trouble finding your shop or your office.
Websites help you project a more professional appearance. If your website looks well done and shows the quality of your services, people will think your business is bigger and more successful, which will help you a lot in gaining trust.
Websites help you build a reputation, and if you show the works you’ve done and also let your customers share their opinions and reviews, more potential customers will see that you are trustworthy. They will be more likely to invest in your products.
Websites work 24/7, that means your customers will have access to your products, reviews, and even support from you whenever they want.
Now that you see why it is so beneficial to your business to have a website, it’s time to discuss another important topic: website design. Web design refers to the process of planning, conceptualizing and arranging the look and the functionality of a website, thanks to this you can determine the colours, layouts, text style, structure, graphics, images and any other that you can find on a website.
Web design focuses on the appearance, layout, and functionality of a website. Presentation refers to how the thing looks; it relates to colours, images, and fonts. The layout refers to how things are organized, how the information is structured and categorized. The functionality refers to how the page works; if it is easy to use for the average customer. A good web designer must be able to deliver all those three characteristics in a way that matches the business’ aesthetics and corresponds to the target audience.
Okay, we get it, but how can web design help my business? Well, here are some answers:
Good website design helps you satisfy your customers: it will help the visitor to quickly locate what they need, that way they can search for the things they want straightforwardly. Unnecessary design items can make the navigation in your web site a lot less predictable, and that will interfere in the trust-building process.
It will help you attract search engines: a search engine is a software that lets people find things on the internet. For example, if someone is looking for “leather shoes,” the search engine will show a list of results that match best with what the user is trying to find. Well, when someone is looking for the products/services you provide, you want to appear on that list of results, don’t you? Web design will help your page in two ways: it will show up if your page is coded in a way the search engines can read, and two, once people find your page, they will stay in there and watch your products if your page looks appealing to them.
Professional web design will help your page look more professional and attractive. Not only on aesthetics but also in the way it works. If your page has long loading times, broken links, or is too complicated to use, customers will turn away immediately.
Now you might be more interested in learning about website design, aren’t you? And we totally understand if this sounds a bit too complicated, but relax, and we will explain some more things you need to consider on this topic, so you can see how important it is to understand this subject and how you can achieve a web design that will help you grow.
Types of web design:
These refer to the two main ways on how to create a design that works well on different devices.
Adaptative websites: they use two or more versions that are customized to the screen size of the device you are using, so they show up differently on a phone, a computer, or a tablet.
Responsive websites: In responsive web design, the content moves dynamically according to the device you are using, which guarantees a great experience at every screen size, as it makes sure your website works the same way on any device.
Both of these types of web design have pros and cons, the decision on which one to work with will rely on the experience of your web designer and the tools they will use to create it.
Elements of web design:
The elements of web design must be balanced, so the functionality and the look of your page work for you. It also will help maximize the performance of your site.
Typography: Of course, all your page’s information will be displayed in words, but you should pay attention to the fonts and the colours you are using to guarantee an easy-to-read and balance display of the information. Your choice regarding typography will help you project formality (if needed) or a more artistic vibe. Also, the combination of two or three fonts will help you highlight important things or divide the information, so try to choose fonts that go well together. The last thing you must consider is the colours and the size of the letters, select colours that are contrasting for a more facile lecture (ex: a light background and a dark colour font). The size should be big enough to guarantee a comfortable reading.
Colour scheme: The palette you are using on your website is essential, as it can turn your page from being very appealing to being extremely disrupting. The best way to choose the colour scheme you are going to use is to think about your audience and the market you want to approach, as specific colours project formality and others project more creativity. The colours you will end up using will affect your costumer’s view and experience on your web page, so try to choose wisely. Nowadays, most web pages stick to neutral colours with just a few accents; that way, they project a modern and sophisticated look.
Layout: On your website, you can display all the necessary information you want, but how you display it is also crucial to make an appealing website. How you decide to arrange the content will dramatically affect the way your customers see and interact with your page. There are many principles regarding web design (and design in general) that are a bit complicated to understand, so you will need some help trying to figure them out. The most important thing you should know about the layout is how to make the most important things to stand out.
White spaces: So you have to display all the vital information and make sure that stands out, but also need to give your audience a bit of space to process that information and to make your page look more balanced. Arranging enormous blocks of text with minimal space between them will have your audience tired of the amount of information (and probably they won’t read it) while adding a lot of pictures one by one will have them missing the written stuff. If you have an overcrowded design, you should consider spacing things out a little bit. Getting some white spaces here and there between pictures, images, text, and other features will make the appearance of your page look more balanced. Also, the tendency on modern web design suggests a lot more of white space than you think, as simplistic aesthetics look more elegant and sophisticated.
Shapes: Combining geometrical shapes with text will help you put emphasis on important things and make the overall look of your page more appealing. Again, the use of graphic images and elements combined is another tendency on modern website design that should consider.
Images and icons: Sometimes, a picture speaks louder than words, right? And we are not only talking about photographs, but pictures and icons in overall help pages communicate and make navigation a lot easier. There are plenty of sites on the internet that offer high-quality icons that can match your page’s aesthetics and complement the information.
Videos: Most people are visual learners so that visual stimulation will catch their attention quicker. A well-produced video can do wonder for your webpage, as it can show a lot more things than words and will not end up being too disruptive. Just be careful regarding the quality, colours, and sounds of the video, so it matches cohesively with the overall aesthetic.
Navigation: navigation determines what your audience can do and find on your website, so you need to make sure that your page is easy to go through and things are properly identified, so your customers will not lose time trying to find what they need.
Speed: this refers to the time your website takes to load fully. No one likes slow pages, as they are harder to navigate, so you need to make sure your page loads entirely in a decent time.
Animations: When they are well balanced and helpful for your customers, animations can help you drag attention towards the essential things on your website.
User interaction: People love to feel they are in control of any situation, so you need to avoid disruptive functions in your page that could cause people to feel like they don’t have control over the site. For example, avoid the use of pop-ups or auto-play audio. If something is important, let the people decide if they want to see it.
Cross-browser & cross-device compatibility: In our modern times, people are always on the move, so they will be entering your page from different devices and different browsers. When designing a website, make sure it is compatible with the highest quantity of devices as possible, so people can access to you from wherever they are.
Okay, we know, this is a lot of information to process. At first, website design can look like something too complicated and too scary, but we want to highlight how useful it is to make a small business grow and compete with bigger ones. Even though it looks like an impossible journey, there are hundreds and hundreds of options and tools you can find to start developing the perfect design for your page without even leaving your home! Isn’t that amazing?
Now, on a more serious note, we can understand that investing in website design can be a bit intimidating, but having a professional team working for and with you will make things a lot easier. It is crucial to understand that websites are powerful tools of marketing, and those kinds of investments are the best to make. A professional team can adapt your business’ needs and budget, so there is nothing to be afraid of. We highly suggest you consider everything we mentioned here and contacting a team that will help you develop a balanced and modern web design that will help your business goals come true.